CLIENT: CALEDONIAN INN
PROJECT: UNIFORMS, STATIONERY, WEBSITE DESIGN, CUSTOM ILLUSTRATION
THE CALEDONIAN INN IN ROBE, SOUTH AUSTRALIA IS AN INCREDIBLE HISTORIC PUB.
FOR ‘THE CALLY’ I CREATED A RESTAURANT SPECIFIC LOGO TO BE USED IN THE DINING SPACE. THIS WAS TO CREATE SEPERATION BETWEEN THE FINE DINING EXPERIENCE VERSUS THE MORE RELAXED ATMOSPHERE SITTING AT THE FRONT BAR OR IN THE BEER GARDEN.
THE CALLY NEEDED AN ARRAY OF DIFFERENT MENUS FOR THE RESTAURANT, BAR, LUNCH, BEER GARDEN AND DRINKS. AS WELL AS THE SMALL SCALE MENUS THEY ALSO REQUIRED A LARGE SCALE MENU TO GO UP IN THE BEER GARDEN ON THE SEASONAL ‘BEACH CAFE’.
I CREATED A SUITE OF CUSTOM ILLUSTRATIONS TO BE USED IN THE PUB. FOR EACH LOCATION I CHANGED THE STYLE SLIGHTLY TO INDICATE A DIFFERENCE IN THE ATMOSPHERE. THESE IMAGES WERE ALSO USED ACROSS PRINT AND ADVERTISING.
I THEN LAUNCHED A NEW WEBSITE FOR THE PUB FEATURING MANY DIFFERENT PAGES FOR THEIR NEEDS.
